philosophy

AEON Foundational Ideals

Pursuing peace, respecting humans, and contributing to local communities, always with customers as our starting point.

AEON firmly believes that retailing is an industry to promote peace, humanity, and local communities. To remain a thriving corporate group that fulfills this mission, we are committed to continuous innovation, with customers as our starting point.

イオングループの全てのビジネスをテクノロジーの力で進化させる

AEON Smart Technology - Our Mission / Vision / Values

Building on AEON’s Foundational Ideals, we serve as the IT arm driving digital transformation across the AEON Group. Empowered by technology, we are dedicated to advancing every aspect of AEON’s business.

Mission Creating Small Miracles, Every Day.

In a world of constant change, we stay one step ahead to deliver user-friendly technology for everyone. And before you know it, life feels a little more convenient, a little more comfortable, a little more joyful.
We create these “small miracles,” one after another — quietly enriching everyday life.

Vision Creating Tomorrow’s Norms.

We stand with every aspiration to make today better — transforming ideas born from real-world experiences into technology that everyone can embrace.
Even the smallest change matters,
if it sparks joy for someone, somewhere.
Step by step, we shape a future where people are connected,
and no one is left behind.

Value Discovering the Seeds of Miracles.

Even the smallest realization holds immense potential.
We treasure each discovery and bring it to light.

Imagining smiles and nurturing ideas.

Imagination — inspired by every customer — brings ideas to life.
We stay true to our commitment to create for people, with people.

Advancing together as a team.

By deepening our technological expertise and uplifting one another through trust, respect, and recognition,
we move forward — together.

Before the store opens, the shelves are stocked and the systems are ready.
A customer who once faced a small hiccup now completes their purchase with ease and leaves with a smile.
Somewhere today, we’re creating someone’s moment of joy.
Even if no one sees it, even if no one notices,
it still brings a smile to someone’s face — a small miracle.
We believe these small miracles will become tomorrow’s norm.
We understand that technology can ignite happiness.
And we envision a future beyond the screen and the code — a society that is freer, kinder, and more connected.
So, let’s unite the technologies each of us has refined and ask ourselves: What miracle shall we create today?

Everyday Miracles.